Last updated: 22nd January 2026
This Privacy Policy explains how BaobabMart collects, uses, discloses, and protects your personal information when you visit, interact with, or make purchases through our website, marketplace, content pages, and related services (collectively, the “Platform”).
BaobabMart is built to connect the world with authentic African products while supporting local communities, promoting fair trade, and fostering sustainable economic growth across Africa. Protecting your privacy and personal data is a responsibility we take seriously.
By accessing or using our Platform, you agree to the practices described in this Privacy Policy.
1. Who We Are
BaobabMart is an online marketplace and logistics-enabled platform that connects African sellers, artisans, farmers, and producers with customers and business buyers around the world. We provide:
- A digital marketplace featuring authentic African products
- Educational and cultural content related to Africa and its communities
- Global logistics support through trusted delivery partners
Throughout this Privacy Policy, “BaobabMart,” “we,” “us,” or “our” refers to the BaobabMart platform and its operating entities.
2. Information We Collect
We collect information to operate effectively, deliver orders, improve our services, and comply with legal obligations. The information we collect depends on how you interact with BaobabMart.
2.1 Information You Provide Directly
You may provide personal information when you:
- Create an account
- Place an order or request a quote
- Subscribe to newsletters or updates
- Contact customer support
- Submit forms on our website
- Participate in surveys, reviews, or feedback
This information may include:
- Full name
- Email address
- Phone number
- Billing and shipping address
- Company name and business details (for B2B buyers)
- Payment-related details (processed securely by third-party providers)
- Communications you send to us
2.2 Information Collected Automatically
When you visit our Platform, we may automatically collect certain information, including:
- IP address
- Device type, browser type, and operating system
- Pages visited and time spent on the website
- Referring URLs
- Cookies and similar tracking technologies
This data helps us understand how users interact with our Platform and improve performance, security, and user experience.
2.3 Information from Third Parties
We may receive limited information from trusted third parties, such as:
- Payment processors (confirmation of successful or failed transactions)
- Logistics partners (delivery status and shipping confirmations)
- Marketing or analytics providers
We only work with third parties that meet reasonable data protection and security standards.
3. How We Use Your Information
We use your information for legitimate business purposes, including:
- Processing and fulfilling orders
- Managing accounts and user profiles
- Arranging shipping and delivery through logistics partners
- Communicating order updates, confirmations, and service messages
- Responding to inquiries and customer support requests
- Providing educational, cultural, and promotional content (where permitted)
- Improving website functionality, security, and performance
- Conducting internal analysis and business planning
- Complying with legal, tax, and regulatory requirements
We do not sell your personal information to third parties.
4. Legal Basis for Processing (Where Applicable)
Depending on your location, we rely on one or more of the following legal bases to process personal data:
- Performance of a contract (e.g., fulfilling an order)
- Legitimate business interests (e.g., improving our services)
- Legal obligations (e.g., tax, customs, and regulatory compliance)
- Your consent (e.g., marketing communications)
You may withdraw consent at any time where consent is the basis for processing.
5. Cookies and Tracking Technologies
BaobabMart uses cookies and similar technologies to:
- Enable core website functionality
- Remember user preferences
- Improve site performance and analytics
- Support security and fraud prevention
You can manage or disable cookies through your browser settings. Disabling cookies may affect certain features of the Platform.
6. How We Share Information
We only share personal information when necessary and for legitimate purposes, including with:
6.1 Service Providers
Trusted third parties who help us operate the Platform, such as:
- Payment processors
- Logistics and shipping partners (e.g., courier services)
- Hosting and infrastructure providers
- Analytics and performance tools
These providers are permitted to use your information only to perform services on our behalf.
6.2 Legal and Regulatory Authorities
We may disclose information if required to:
- Comply with applicable laws or regulations
- Respond to lawful requests or court orders
- Protect the rights, safety, or property of BaobabMart, our users, or others
6.3 Business Transfers
In the event of a merger, acquisition, restructuring, or sale of assets, personal information may be transferred as part of that transaction, subject to applicable data protection laws.
7. International Data Transfers
BaobabMart operates internationally. Your information may be transferred to and processed in countries outside your country of residence, including countries where data protection laws may differ.
We take reasonable steps to ensure appropriate safeguards are in place to protect your personal information during international transfers.
8. Data Security
We implement reasonable administrative, technical, and organizational measures to protect personal information against:
- Unauthorized access
- Loss or misuse
- Alteration or destruction
While we strive to protect your data, no online platform can guarantee absolute security. Users are encouraged to protect their account credentials.
9. Data Retention
We retain personal information only for as long as necessary to:
- Fulfill the purposes outlined in this Privacy Policy
- Comply with legal, accounting, or regulatory requirements
- Resolve disputes and enforce agreements
When information is no longer required, it is securely deleted or anonymized.
10. Your Rights
Depending on your location, you may have rights regarding your personal data, including the right to:
- Access the personal information we hold about you
- Request correction of inaccurate or incomplete data
- Request deletion of your personal information
- Object to or restrict certain processing activities
- Withdraw consent where processing is based on consent
- Request data portability (where applicable)
To exercise your rights, please contact us using the details provided below.
11. Children’s Privacy
BaobabMart does not knowingly collect personal information from individuals under the age of 18. If you believe a child has provided personal data, please contact us so we can take appropriate action.
12. Third-Party Links
Our Platform may contain links to third-party websites or services. We are not responsible for the privacy practices or content of those third parties. We encourage users to review their privacy policies.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, services, or legal requirements. Updates will be posted on this page with a revised effective date.
Your continued use of the Platform after changes take effect constitutes acceptance of the updated Privacy Policy.
14. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or how your information is handled, please contact us through our official website contact channels.
BaobabMart is committed to transparency, trust, and responsible data practices while continuing to connect the world with authentic African products and support African communities.